PHASE I: Determine Current Status of Website
We would take a moment to collect your current Standing in your current market and supply you with your websites:

* Google Page Rank
* Alexa Traffic Rank
* Google Indexed Pages
* Examine XML Site Map
* Internal Links
* External Links

PHASE II: Generate Internal analysis for plan and implementation.
This would be for the main plan of action to maximize your website's overall Search Standing

* Website Quality Audit for Search Engine Optimization Compliance
* Statistical Research for Competitive Analysis and Current Positioning
* Analysis and Identification of Outcome-based Keywords/Phrases
* Software Program Study and Segmentation of the Website
* Content Modification/Editing/Recommendations to maintain the right Keyword Density on pages that would be optimized
* Web Page Optimization around more than 250 parameters on Focused Keywords
* Web-Crawler Behavior Analysis
* Registering of Website with Leading Search Engines like Google, Yahoo!, MSN
* Focused Link Building Exercise to enhance the link popularity and PR
* Submission to Secondary and Niche Directories
* Monitoring of Indexing on major Search Engines
* Ongoing Strategic Consulting for Internet-based Promotions
* Implementation of Follow-up and Position Retention Methodologies
* Monthly Reporting of Traffic and Source Figures
* Assessing the website analytics and statistics through tools like Stat Counter, Google Analytics etc.

PHASE III: Initiate On Page Optimisation ( One Time Service )
We would undertake a host of On-Page activities (Changes on the said website), which would ensure that the site is compliant to the parameters that Search Engines look for to list the website among the top ranks. The On-page activity would be an outcome of the initial analysis (as stated in the process flow) that we would undertake prior to beginning this activity. Some of these activities would be to ensure the following:

2.1 Page Title
This is one of the most important factors that could enhance the search engine rankings for a website. we shall make sure the page titles are optimized according to the targeted key phrases in the most efficient combinations and order. We would be involved in choosing, arranging and inserting the key phrases in a manner which would yield the best possible results.

2.2 Internal Hyper Linking
We shall be involved in ensuring the website pages are completely inter-linked. This helps the Search Engine crawlers to read through the information and at the same time help the users to navigate through the site. This activity also boosts the Google Page Rank of the internal pages.

2.3 Headings
We shall be involved in shortlisting, inserting and continually updating a combination of the key phrases as the headings of the pages. This will set the central theme of key phrases according to the relevance of the contents of the page. The H1 and H2 Tags would essentially be changed according to the relevance and usage of keywords across the website.

2.4 Keyword Density
We shall ensure and make suggestions towards maintaining the right degree of keyword density and the relevance of the same so as to influence the Search Engine crawlers to give prominence to the website amongst countless others. We would make recommendations to the client to modify/add content in order to achieve this. Once the content is received, we would update and upload these changes to the existing website.

2.5 Meta Tags & Description
Appropriate meta information would be inserted into the pages of the website which are being targeted for top listings. These tags would be studied and inserted after the selection of keywords and segmentation of the website and would be done in the web page’s html codes by our team. This activity is essentially done to ensure Search Engines list the relevant pages of the website on various keywords that are finally being targeted.

2.6 Image Optimisation
We understands the importance of optimising the various components present on the client’s website with the appropriate keywords so as to make it easier for the Search Engines crawlers to read through them and propel the rankings of the website We would hence work on optimizing and inserting relevant Alt Tags into various images across the website. This however is subject to such a provision in the CMS of the website.

2.7 Optimization of Dynamic Pages
We would work towards optimizing the page that are populated through the CMS. This would be done by undertaking the following –

1. Optimal URL Re-writing
2. Dynamic Page Title Display
3. Meta Information Insertion through the CMS
4. Dynamic Alt Tag Insertions

Our Technical/Programming team would closely coordinate with the developers of the website to ensure that these activities are undertaken seamlessly. Also, we would request the client for the FTP Access or a copy of the website to undertake the On-page Optimization activities of the website

PHASE IV: Implement OFF-Page Optimisation
After On-page optimization has been completed, we shall be engaged in a wide-range of activities which are absolutely indispensable to achieve and maintaining a website’s organic search engine listings on Goggle, Yahoo etc. This would be a continuous process through the course of the year and would be covered in the monthly cost of promotions.

3.1 Industry-Specific Directory Submissions and Link Building Programes a
We would be involved in a Link Building of the said website. This would include:
One Way Link Building – We would submit the website to various niche / category directories for optimal visibility of the website.
Reciprocal Link Exchange – Links would be exchanged with relevant website which compliments the business of the said website.
This exercise would be an ongoing process to enhance the visibility of the website on the internet.

3.2 Article Submissions
To earn dedicated traffic and popularity to the website, we shall request client cooperation to provide with relevant keyword-rich articles for submissions on various directories.

3.3 Social Bookmarking
We shall be submitting the site and creating the profile of the company on Social Bookmarking websites. These sites would boost the presence of the company on these social networking websites which are increasingly becoming popular for Social Marketing.

3.4 Blog Submissions
On a monthly basis we would submit comments on various related Blogs on behalf of the client. The content of the Blog submission would be information that is related to the company. The objective of this activity would be to continually increase the back-links of the website from relevant websites.

3.5 Press Release Submissions
We shall be submitting news/updates of the website to major Press Release websites. This would ensure company information is continually circulated on the internet and recent updates are announced. The client would need to coordinate the content for these releases.

PHASE V: Monthly Reporting and Status updates
We would be sending regular information to you about the total Net-Traffic attracted to the site on a monthly basis once the site appears among the top rankings of major global search engines. The monthly reports would include the following:

* Position of the website on specific Keywords on 3 search engines.
* Complete incremental list of back links of the website.
* XML Site Map Updating
* Analysis of Search Engine Vs. Other Traffic on the website.
* Complete Traffic Analysis from Google Analytics.
* Recommendations if any for the client.

STANDARD COMMERCIAL PROPOSAL
Search Engine Compliance (ON-Page Optimization) $1150.00
Search Engine Compliance (OFF-Page Optimization)
Option 1 – 25 Phrases of which 15 phrases are assured in top 20 $1350.00 per month
Option 25 – 40 Phrases of which 25 phrases are assured in top 20 $1750.00 per month

PAYMENT SCHEDULE
ON Page Optimisation – Project Commencement Deposit Due: 100% of Project Value
ON Page Optimisation – On submission of optimised source codes Deposit Due: 100% of Project Value
OFF Page Optimization: First Months Advance
Payment will be submitted on a quarterly basis via check, money order or certified check. Changes, upgrades to the appearance of the site will be charged at a rate of USD 95.00 per hour.

TERMS & CONDITIONS
The Search Engines mentioned in the proposal include Google, Yahoo, Alta Vista, MSN and numerous other regionally popular search engines.Search engine listings normally take a minimum of 30 and a maximum of 180 days to get reflected in the desired positions. All the content, strategies, trade secrets and codes used by we for the client’s optimization process should be kept strictly confidential and no sharing of this information should be done with any other organization, individuals or service providers. The client may be requested to enhance the number of content pages on the website to facilitate the Search Engine Optimization process by our SEO Team. Very Generic keywords that trigger even non relevant results will not be included in the keywords list. The list would be of focused keywords based on location centric or product centric searches.